An Appetizing Life teaches simple seasonal recipes from scratch. All streamed from Lisa’s very own kitchen. Mission was to create a welcoming brand that feels friendly, fun and with a color palette that pops, together leaving a lasting impression.
With new identity we wanted to serve fresh fusion of two things. Playful and organic free-hand shape portraying the variety and creativity that comes with cooking and an inspiring geometrical element, those precise slices and cuts. A fine piece of avisual meal. Bon Appetit.
With the new identity we created a solid ground for new visual direction used across the whole website. Significant elements help to increase brand awareness, establishing a unique look and viewer-wise direct the eye, flow and impression from top to the bottom.