The Slovak Alliance of Modern Commerce (SAMO) is an independent, voluntary association of business entities in the field of retail and wholesale. The goal here was to create a logo that reflects that unity & equality and contains a smell of Slovak tradition.
The shape of the bag became the basis for the letter "M". Subsequently, it was used as a starting point for making the rest of characters in an identical and uniform spirit.
Keeping it modern and yet influenced by the idea of national tradition. Cut-out shapes and sharp angled lines were used to create the impression of replication, characteristic for the artwork of Slovak folklore.